Business Model Generation обучение за професионалисти в бизнеса

Американски университет в България организира еднодневно бизнес обучение на високо ниво със световноизвестния преподавател и изследовател проф. Алекс Чернев на тема Business Model Generation: How to Develop New Products, Create Market Value and Make the Competition Irrelevant.

calendar Дата и час на провеждане: 6 декември 2016г., 8:30 – 18:15ч.

placeholder-1 Място: Elieff Center for Education and Culture, Sofia

This master class is designed for executives who are engaged in making decisions about business strategy and strategic positioning of their companies on the market. It will introduce cutting edge content on strategic market positioning and outperforming competition. Executives will exercise thinking and responding to situations in which dynamic market realities require analysis of current strategic positions and smart decisions to increase profits and value.

Alex Chernev is a professor and researcher at the Kellogg School of Management, Northwestern University. He delivers training for executives and business leaders at top institutions such as Kellogg School of Management, INSEAD and others. He is author of one of the leading books on Strategic Marketing Management used by global business leaders and educators at the top business schools.

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coin Такса за участие: $580 на човек; $480 за студенти завършили Американски университет в България; предлагат се и корпоративни пакети

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